Branding and brand identityin Padova, Italy
We build brands the way we build feelings: from the inside out. Supersoft is an independent creative studio based in Padova, Italy, and branding is where most of our projects begin — a positioning, a name, a mark, a palette, a tone, and the system that keeps all of it coherent wherever the brand shows up.
How we work — feel, shape, system, experience
Feel
We start from the emotion the brand should leave behind. Research, conversations with founders and a shared reference space come before any mark is drawn.
Shape
Logotypes, symbols, typography, colour and imagery are explored as a family, not as isolated assets, until the identity reads as one voice.
System
Guidelines, grids, asset kits and templates make the identity usable by the people who will live with it every day.
Experience
We extend the identity into packaging, print, web and motion so the brand behaves consistently across every touchpoint.
Capabilities
- — Brand strategy and positioning workshops
- — Logo and logotype design, symbol and monogram systems
- — Typographic systems and custom lettering
- — Colour systems and art direction
- — Brand guidelines and asset libraries
- — Brand applications: stationery, signage, social, merchandise
Related projects
Selected branding projects live in our portfolio. Browse the Branding works of Supersoft Studio.
Other services
Let’s talk.
Supersoft Studio is an independent creative design studio based in Padova, Italy, working with brands in Italy and internationally. Tell us what you feel and we’ll give it a shape.